North Performance
North Performance, the performance division of Media North, is committed to delivering performance done right. Powered by our LEGACY DSP and PREDICTOUS, a machine learning tool tailored for app campaigns, we optimize every aspect of digital performance. As a unified demand-side (DSP) and sell-side platform (SSP) with an integrated data management system and creative studio, we're uniquely positioned to improve advertising efficiency and results. Whether you're on the buy side or sell side, North Performance DSP provides the tools and insights needed to excel across the entire ecosystem
A unified platform that helps you achieve your lower-funnel success
Our data helps you achieve lower-funnel results and financial efficiency for identity solutions.
creating impossible growth
Our high performance advertising platform pushes beyond what’s humanly possible to optimize for better outcomes.
+44%
in customer conversions vs. traditional DSPs
+2x
faster than traditional DSPs
Human thinking. Machine learning.
01
Real time signal based targeting
02
Real time insights
03
Uncover new audiences
04
Measure performance in real time
Campaign Results!
Insights
Win new client business
Build strategies based on live/proprietary data
Performance
Scale client budget
Outperform other vendors
Measurement
Unify your media teams
What’s the point in buying traffic optimized for predictive events? In most cases, the payback period of user acquisition may last quite long
Solution: pLTV — predictive event-based optimization
Features of Predictous
Acquisition of users with the highest lifetime value
The model works for any type of business, even for those with a long payback cycle
Provision of the most representative benchmarks
For example, Predictous allows the use of pCPA instead of metrics that do not correlate directly with the conversion (like Install Rate, Retention Rate).
Acquisition of premium users
Based on the recoupment calculation for users acquired this way.
Avoid spending on fraud traffic
Predictous targets only active users and avoids certain types of fraud, thus no budget is spent on inactive users and bots.
Precise assessment of the new user acquisition channels
The channels assessment technology is based not only on the primary metrics (CPI, CPA, CR), but also on the analysis of previously acquired users.